The "Street To Stage" initiative is an exciting opportunity for creative, aspiring musicians in the Middle East, offering unsigned artists residing in Bahrain, Egypt, Jordan, the Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Palestine, Qatar and the United Arab Emirates the chance to gain invaluable experience by being part of a competition from one of the world's most recognizable magazine brands, with the winners gaining fantastic exposure and prizes.

The majority of the competition will take place online. "Street To Stage" will create a digital community who will support their favorite artists by voting and sharing among their social networks. The three finalists will compete on stage at Hard Rock Cafe Dubai in front of a panel of judges who will select the "Street To Stage" 2012 winner.

The winner will receive a mentorship and a potential record deal from Sony Music Middle East.