A Diamond in the Rough

Hedi Slimane's latest launch for Saint Laurent.

Saint Laurent by Hedi Slimane
By Claire Carruthers
Nov 04, 2013

Since taking the reins at French fashion giant Saint Laurent, Hedi Slimane has dirtied the house codes by aligning the brand to music and a grungier, underground aesthetic. In the hands of another designer, the launch of a diamond jewelry collection might seem like a contradiction, but Slimane works his magic to keep both campaign and product in tune with his subversive vision.