Mercury Prize-winning British indie band Elbow are set to launch their own ale, named after their 2011 album Build A Rocket Boys!.  According to their website, the band are “proud supporters of traditional British ale” and have hooked up with brewers Robinsons Of Stockport.

Elbow tasted a range of Robinsons beers before settling on a “golden ale with a rich rounded body, smooth bitterness, subtle tang of malt and fruity aroma.” The beer will be launched at the Manchester Food and Drink Festival in October but will be available in 400 pubs throughout Britain in September and October.